The Sell My Business Podcast

5 Powerful Strategies That Will Help You Avoid An Earnout During Your Liquidity Event

August 24, 2021

"Ensuring you have the best cultural fit helps you attract not any deal but the best deal" - Jeffrey Feldberg

Jeffrey Feldberg is the co-founder of Deep Wealth. The M&A journey for Jeffrey began when he said "no" to a 7-figure and "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey said "yes" to a 9-figure offer. During the process, Jeffrey increased his company value by 10X.

How did Jeffrey increase his company value 10X and go to a 9-figure liquidity event?

Jeffrey created the 9-step roadmap of preparation for a liquidity event. 

The Deep Wealth Experience has you learn the 9-step roadmap in 90-days. At the end of the 90-days, you create a blueprint to help you optimize your business value. You also have the certainty of capturing the maximum value for your liquidity event.


  • The Case For Making Everyone A Leader In Your Business
  • Why you must create Key Performance Indicators (KPIs) for each position
  • The power of a culture that measures KPIs 
  • Why profits increase when your employees are empowered to make changes
  • Skip An Earnout When Your Business Is All About Its Brand (And Not About You)
  • The power of a compelling narrative
  • Why everyone must know and follow your North Star
  • Why your future buyer must see that your stakeholders live the narrative and brand
  • Why Documenting Your Processes Paves The Way To Avoid An Earnout
  • The power of have all procedures and systems documented
  • How you enrich your culture when you embrace documentation
  • Why profits increase when people check documentation first before asking questions
  • How Creating Deal Points And No-Fly Zones Help You Attract The Best Deal And Not Any Deal
  • How clarity helps you capture the best deal and not any deal
  • Why deal points and no-fly zones help you achieve your liquidity event goal
  • Avoiding An Earnout Is All About The Cultural Fit
  • The power of having a cultural fit with your investment banker
  • Why you must find the buyer with the best cultural fit
  • How cultural fit trumps the deal with the highest number

This podcast is brought to you by Deep Wealth. 

When it comes to your liquidity event, you have one chance to get it right, and you better make it count. Enterprise value is created from preparation and not the event itself. 

Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value 10X. 

Access the same 9-step road map of preparation that paves the way for success. Enjoy the certainty that you'll capture the maximum value on your liquidity event.  

Click here to book your free exploratory call.

Enjoy the interview!


Jeffrey Feldberg on LinkedIn

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call

This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. First, we said "no" to a 7-figure offer. Then, two years later, we said "yes" to a 9-figure offer.  In the process, we increased the value of our company by 10X.

During our liquidity event journey, we created a 9-step road map of preparation. It's the quality and depth of your preparation that increases your business value.

After our 9-figure liquidity event, we committed ourselves to help business owners dominate and win. The Deep Wealth Experience has you create a blueprint to optimize the value of your business.

Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

Click here to book your free exploratory call

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